Definition of Social Media
What does social media mean to me?
I've defined Social media as a set of online tools that allows individuals to communicate, collect, and disperse information in the form of web text, web graphics and images, digital audio, or digital video in a participative online environment.
Today, social media applications are making headlines daily. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.
Specific Avenues
These days much of the talk of e-marketers is what tools, tactics, strategies, etc. can be used to take advantage of the growing popularity of social media outlets. I pay particular attention to the areas of Social Media Marketing and Social Media Optimization that organizations are testing.
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