Rick Garcia

My Web World

Definition of Social Media

Keeeeez - Rick Garcia

What does social media mean to me?

I've defined Social media as a set of online tools that allows individuals to communicate, collect, and disperse information in the form of web text, web graphics and images, digital audio, or digital video in a participative online environment.

Today, social media applications are making headlines daily. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.

Specific Avenues

These days much of the talk of e-marketers is what tools, tactics, strategies, etc. can be used to take advantage of the growing popularity of social media outlets. I pay particular attention to the areas of Social Media Marketing and Social Media Optimization that organizations are testing.

My SplashCast Channel

What's this thing?

The SplashCast service enables anyone to create streaming media ?hannels that mix together video, music, photos, narration, text, as well as RSS feeds, PowerPoint presentations and PDF documents. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. When channel owners modify their channel, their content is automatically updated across all the web pages ?uned to that channel.

Just as blogging transformed the status quo of Web-based text delivery and reporting, SplashCast is transforming the way rich media is published and syndicated. The service is free and completely Web-based. SplashCast will be introducing a revenue sharing model in the coming months.

Source: SplashCastMedia About