The BumRushTheCharts Social Media Experiment - Update
March 22, 2007
If the measure of success for this campaign was to achieve the goal of boosting a music artist to the top of Itunes, then the campaign was not successful. If the goal was to use the power of social media in order to increase awareness and get people to buy records, I think it was pretty successful. There are lessons to be learned with this campaign, which Christopher S. Penn writes about.
Sphere: Related Content
Posted by Rick Garcia in Social Media
