TapeFailure - The Perfect Title for a Web Analytics Tool

Kristen Nicole of Mashable reports on a new web analytics tool that not only gives you detailed reports on website click data, but one that can actually record web visitors browsing activity and give TapeFailure users the ability to review the sessions later, tracking things like “distance the mouse has moved, average number of clicks per page, user site focus, etc.”

TapeFailure tries to differentiate itself from other Analytics packages by gathering detail on what a user does on a website instead of who the user is of what they use. TapeFailure Packages are typically targeting sites with more modest traffic, and not those with, say, 10,000 unique visitors per day.

Although I won’t personally be testing TapeFailure anytime soon, installation and use of TapeFailure seems pretty straightforward as Web Analytics users simply sign up for an account, create a unique identifier for each site to be tracked, and insert javascript into each page to be tracked. TapeFailure’s motto is “record, review, revise”. I wonder if the visual apsect of TapeFailure will be a fad or a useful feature that other Analytics packages will try to duplicate. 

Posted by Rick Garcia in Tools and Applications, Analytics