Digg the Effectiveness of Social Media

The recent Digg controversy is an example of the effectiveness of social media as a viral tool.  While many observers view the Digg issue in a negative light, I prefer to look at these latest events as a study in how a Web 2.0 company can use social media to gather user or viewer input in order to aid in the decision making process.

Truth be told, it seems that the apparent blunders of Digg staff have not only angered some of the regular Digg community memebers, but has created publicity for the site that many a company would greatly accept.  The news aggregator has one of its’ biggest stories ever, and the story is about itself!  Digg has learned a valuable lesson; the individual user voice can become the voice of many. Now hopefully they will be able to turn the negative publicity into a positive.

Posted by Rick Garcia in Social Networks, Legal Issues, Viral Marketing, Digg, Social News Sites