YouTube User Partners

YouTube took a big step yesterday by announcing partnerships with several of it’s most popular members.

Up until now there’s been a distinction between the content you create and the content created by YouTube’s professional content partners. We want to start changing some of the perception here. Which is why we’re adding several of the most popular and prolific original content creators from the YouTube community to our partnership program. Now some of your favorite YouTube members, including LisaNova, renetto, HappySlip, smosh, and valsartdiary, will begin to participate in the same revenue sharing and promotional opportunities that are available to YouTube’s other partners.

The selected YouTube partners will be able to select which videos they want to monetize, and then YouTube will place appropriate advertisements next to the videos. It’s not really clear how the users will get paid - per click, per action, impressions, combination…I would assume that YouTube might employ different strategies to see which are the most beneficial for the user partners.

I personally think the move is excellent because it encourages user original content creation by setting examples of valued users. The message from YouTube is simple - Create great content that attracts a significant following and you too might get paid.

Btw, I’m extremely happy for HappySlip, as I’ve been a subscriber of her page for several months.  You can see her in action on Rick Garcia homepage. Click on SplashCast player, Click on Channel Guide, Select YouTube Original Artists, 4th video is HappySlip singing “Your Love”.

Posted by Rick Garcia in Video Sharing Sites, Distribution, Viral Marketing, User Partnerships, Social Media Advertising