YouTube took a big step yesterday by announcing partnerships with several of it’s most popular members.
Up until now there’s been a distinction between the content you create and the content created by YouTube’s professional content partners. We want to start changing some of the perception here. Which is why we’re adding several of the […]

Posted in Video Sharing Sites, Distribution, Viral Marketing, User Partnerships, Social Media Advertising No Comments »

The recent Digg controversy is an example of the effectiveness of social media as a viral tool.  While many observers view the Digg issue in a negative light, I prefer to look at these latest events as a study in how a Web 2.0 company can use social media to gather user or viewer input […]

Posted in Social Networks, Legal Issues, Viral Marketing, Digg, Social News Sites No Comments »

It’s Widget Madness! They’ve proliferated the social media landscape like a wild batch of mushrooms in a country field. And the marketers are scrambling to get on the widget bandwagon. So far though, there have been few, if any wildly successful widget monetizing strategies, most likely because of the yet-to-be-solved issues […]

Posted in Widgets, Viral Marketing, Contextual Advertising No Comments »

I’ve spent a couple of days creating and testing  both a CozmoTv widget, and a SplashCast Player. Both of these media players, essentially embedable widgets, have the ability to take YouTube videos (shows), and create channels out of the shows. Users are then able to create widgets out of selected channels, and embed the widgets to […]

Posted in Social Media, Social Networks, Widgets, Video Sharing Sites, Distribution, Viral Marketing 1 Comment »