links for 2007-04-05
April 4, 2007
Posted by Rick Garcia in del.icio.us links 
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April 4, 2007
CozmoTv on my MySpace page
April 4, 2007
In the latest effort to pimp out my myspace page, I’ve added a cool new gizmo called CozmoTv. The CozmoTv hub www.comzotv.com is basically where users are able to create their own portable widgets, add channels to these widgets, and embed the resulting code into their portable social network pages (right now it looks like myspace pages only).
In terms of marketing to the masses on these networks, this widget has tons of possibility. Corporations that want to extend their reach to these networks can create channels on cozmotv, and let the users of myspace spread their messages virally. Kudos to cozmoTv for creating something cool.
For a look at CozmoTv in action visit http://www.myspace.com/keeeeez (I know my page loads slow! Old school HTML programming with lots of tables!)
Sphere: Related Content Posted by Rick Garcia in Widgets, Social Media Marketing, Video Sharing Sites, Distribution 1 Comment »
Blog Tech-support Site
April 4, 2007
Well, not really tech support but it’s a very handy site that helps bloggers succeed. There are many sites out there that will help bloggers develop strategy to attract other bloggers. Can you name any that document and publish any HTML, CSS, javascript, template, or any other changes? I couldn’t until I came across Tips for New Bloggers on the Snipperoo blog (which is an interesting site that acts as a widget collection and management system for building widget panels that can be placed on any site).
Hopefully Tips for New Bloggers site will help many a blogger add style to their layouts.
NOTE: pertains specifically to users of BLOGGER
Sphere: Related Content Posted by Rick Garcia in Web Design, Widgets, Tools and Applications, Development No Comments »
TapeFailure - The Perfect Title for a Web Analytics Tool
April 4, 2007
Kristen Nicole of Mashable reports on a new web analytics tool that not only gives you detailed reports on website click data, but one that can actually record web visitors browsing activity and give TapeFailure users the ability to review the sessions later, tracking things like “distance the mouse has moved, average number of clicks per page, user site focus, etc.”
TapeFailure tries to differentiate itself from other Analytics packages by gathering detail on what a user does on a website instead of who the user is of what they use. TapeFailure Packages are typically targeting sites with more modest traffic, and not those with, say, 10,000 unique visitors per day.
Although I won’t personally be testing TapeFailure anytime soon, installation and use of TapeFailure seems pretty straightforward as Web Analytics users simply sign up for an account, create a unique identifier for each site to be tracked, and insert javascript into each page to be tracked. TapeFailure’s motto is “record, review, revise”. I wonder if the visual apsect of TapeFailure will be a fad or a useful feature that other Analytics packages will try to duplicate.
Sphere: Related Content Posted by Rick Garcia in Tools and Applications, Analytics No Comments »
Search Wars Part VIII
April 3, 2007
A long time ago, Luke Skywalker took down the mighty Empire. Today, that mighty empire in the search world is known as Google, and once again, the little guy aims to take the empire down. Today, it’s gonna take more than a couple of rebels to bring down the mighty Google, as the number of troopers following this empire greatly outnumber the backers of the revolution. If you think the empire will never fall…remember Yahoo…remember AltaVista.
Interesting Guerrilla Marketing tactic.
Sphere: Related Content Posted by Rick Garcia in Social Media Marketing, Guerrilla Marketing No Comments »
Reddit heads off Digg type controversy
April 2, 2007
In a move seemingly to avoid controversy before it happens, Reddit announced that they would be removing links on the front page that they didn’t agree with. It’s always great when a community centered site is at the mercy of those who operate it.
We got tired of having links appear on the front page that we didn’t agree with. Then we got fed up seeing comments about things we didn’t want discussed. Fortunately, Wired recently installed these fantastic new “memory holes” for us to use.
I wonder how many social media outlets out there actually leave the moderation to the users? I guess I would do the same if I was positioning my site as a newsworthy aggregator with an advertising reach to a certain savvy demographic (not that reddit would ever do that).
Good one Reddit…April Fools 
Posted by Rick Garcia in Social Media No Comments »
Web 2.0 … The Machine is Us/ing Us - A Marketing Perspective
April 2, 2007
I originally saw this video on the Ning Developer Blog. It’s interesting to note that the original youtube video had over 2million views on youtube and was added a little over 2 months ago. While I don’t know if the project organizers are intending to bring about increased awareness of their project, it’s interesting to note that the youtube URL lists over 21,000 incoming links to the original video, while the YouTube project page of the Digital Ethnography Blog lists only ~115 links. Perhaps a story on Digg that linked back to the video hosted on the Digital Ethnography Blog would have been a better option. In any case, it’s a cool video.
Sphere: Related Content Posted by Rick Garcia in Social Media Marketing, Video Sharing Sites No Comments »
links for 2007-04-02
April 1, 2007
Posted by Rick Garcia in del.icio.us links No Comments »
links for 2007-04-01
March 31, 2007
Posted by Rick Garcia in del.icio.us links No Comments »
